![]() The team’s results are believed to be the first large-scale analysis of emoji usage. They used a popular input method app-Kika Emoji Keyboard-made available in 60 languages. Researchers at the University of Michigan and Peking University analyze 427 million messages from nearly 4 million smartphone users in 212 countries and regions to see if emoji use was universal or differed based on user location and culture. *Latino Emoji were available to download from iTunes and Google Play but has since been discontinued and the website shut down. The app is downloaded 10 000 times on launch day alone in over 100 countries. Iván Calle, Executive Creative Director at Zubi to NBC News And if you don’t have a way of communicating that reflects how you truly speak, you’re being limited.” ![]() / At the end of the day it’s a form of communication. We’re dramatic and charming and passionate. / We tried to capture how Hispanics use a lot of expressions that have double meanings. Our food, our slang our cultures are different from one country to another. “We realized there was a need for emojis to speak to the diversity of our community. To make sure they really typified the culture Zubi picked designers from each country to design their country’s emojis. The set also includes graphic takes on common phrases used in some of our countries – such as a mango sitting on a rice bowl (“arroz con mango,” which means a total mess) or a head of lettuce with a face on it (“cara de lechuga” means someone is pretty shameless). Puerto Rico has the coquí frog, Argentina an emoji of the current pope and Cuba has a mojito. For example, Colombia has a key emoji because the Spanish word for key, “llave” is Colombian for “dude!”. Latino Emoji has people, food, sayings and popular culture emojis from Argentina, Colombia, Cuba, Mexico, Puerto Rico and Venezuela. A keyboard app with over 250 latino inspired emoji stickers. Zubi Advertising, a Hispanic Marketing agency composed of Hispanic employees based in Miami, USA, releases Latino Emoji.
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